The company today announced the installation of its 'Midway' pilot project in a brackish water desalination facility in Ma'agan Michael, Israel, enabling reduced costs and higher productivity while simultaneously lowering carbon dioxide levels in the atmosphere.
The technology offers a practical approach for water-utilizing U.S. industries like desalination, energy, and manufacturing to meet climate goals while improving performance.
"Our technology shows that carbon removal doesn't have to be disruptive or costly," said Dr. Dan Deviri, Co-founder and CEO of CarbonBlue. "By working with existing water infrastructure, we can lower emissions, increase operational efficiency, and deliver real benefits for both industry and the environment."
For the desalination plant, Midway will prevent scaling, extend membrane lifetime, and increase produced water volume for use by both the local community and the national water grid.
The technology is similarly beneficial to any water-utilizing infrastructure; with U.S. industries using massive amounts of water annually, this approach could address a significant market, and significantly impact the world's carbon balance.
Benefits for Industry and Environment
The technology lowers operating costs for facilities like cooling towers, power plants, desalination and other water-using industries, and generates a new revenue source by selling high-quality calcium carbonate and providing decarbonization benefits.
Early interest from U.S. energy and manufacturing companies suggests potential for job growth and climate- and business-critical improvements in industrial efficiency.
"U.S. firms are already exploring how our system can fit into their existing plants," Deviri said. "It's a straightforward way to reduce carbon footprints and improve efficiency without disruptive changes to traditional industrial processes and infrastructure."
Coupled with water's ubiquity and extensive infrastructure and utilization, water-based removal felt like a promising solution. "We saw water as the smarter path to scale carbon removal," Deviri explained.
The carbon removal market, worth $3.4 billion in 2024, is expected to grow to $25 billion by 2029, a 49% annual growth rate. CarbonBlue's technology could help meet this demand.
A Step Toward Cleaner Industry
The Midway project highlights how CarbonBlue's technology can make industries more efficient and sustainable. From California's desalination plants to Midwest factories, it offers a way to align with net-zero goals while improving profitability.